Leadership Team

Pam Batkin
Chief Executive Officer

Pam Batkin has been CEO of Woodville Alliance since May 2010. Since then WA has developed new services and has expanded into new communities in response to community need. WA is also currently undertaking a number of innovative projects, including a collective impact project focusing on a number of social enterprises such as a digital employment business for school leavers with a disability.

With extensive experience in leadership and senior management in the community sector and in local government, Pam has been Chair of the Board of the peak Western Sydney policy and advocacy organisation, Western Sydney Community Forum for four years. Pam was also the President of the Board of the NSW community services, peak body, the Council of Social Services of NSW (NCOSS) from 2006 to 2010. These state and regional leadership roles reflect Pam’s strong professional commitment to social justice and to work at all levels for a fairer society.

Pam has a Bachelor of Social Studies, a professional Social Work degree and a BA. She is also a graduate of the Australian Institute of Company Directors and a certified organizational coach.



Wendy Pettifer
General Manager – Disability Services

Wendy has worked in the Community Services and Government sector for more than 25 years, in roles spanning operations, strategy, leadership, change management and business development in both the UK and Australia. She has in depth knowledge of the National Disability Insurance Scheme and experience of developing commercial approaches to operating within the framework whilst retaining the ability to provide high quality and safe services.

Wendy’s experience in providing services to people with disability, older people, children, families and young people, as well as drug and alcohol services provides a good base for her work with Woodville. She is commited to collaborating closely with clients, partners and colleagues to ensure positive social outcomes.

Wendy holds a Post Grad Dip in Psychotherapy and a BA (Hons) in English Language and Literature. She is a member of the Australian Institute of Company Directors and a Fellow of the Royal Society of Arts.


Ruth Callaghan
General Manager – Community Initiatives

Ruth has over 10 years’ experience as a senior executive working in strategic social policy and operational service delivery in government agencies and the non-government sector – most recently in early childhood education and development, disability and community services. She has a strong commitment to evidence based and cost effective programs that improve life outcomes and economic opportunities for diverse individuals and communities. Her experience in high level government policy, regulation and operations as well as deep experience in the not for profit sector provide a strong base for her work with Woodville and community based program development and implementation. Ruth holds a BA (hons) and MA in Policy Studies.


Jason Lim
General Manager – Corporate Services

Jason is a commercially aware and strategically focused Chartered Accountant with over 13 years of experience as the head of business services for non-profit (education management/disability services) and for-profit (shipping/aviation/logistics) organisations. He has the advantage of having operated within a decidedly entrepreneurial privately owned business, as well as within an extremely structured and process driven environment of global listed corporations. His executive roles in non-profits have given him the opportunity to apply best business and governance practices gained from the commercial environment.

Jason is a member of Chartered Accountants Australia and New Zealand, a member of Australian Institute of Company Directors and a fellow member of the Association of Chartered Certified Accountants (UK).


Veronique Besnard
General Manager – Human Resources

Veronique has worked as a Human Resources Manager for a range of industries and has specifically been involved in non for profits for an extensive period. She has managed cross functional HR teams as well as payroll functions. Her strengths are HR operational requirements as well as strategic and innovative HR implementation. Additionally, her experience extends from managing recruitment and talent acquisition, WHS, IR, and change management. She has a clear focus on HR partnering with the organisation to ensure people strategy meet operational goals.

Veronique Besnard has a BA in Social Science with a Major in Industrial Relations (UWS)


Lili Sta-Maria
Manager – Marketing and Partnership

Lili has over 15 years’ experience as a senior manager working in brand management, strategic marketing and customer strategy in not for profit, banking & finance, insurance and government industries. Most recently in a large not for profit organisation providing residential aged care, independent living, home community care, early childhood education and development, disability and community services for children, young people and families. Her experience provides a strong base for her work with Woodville Alliance to develop and implement an organisation wide strategic marketing, communications and partnerships strategy.

Lili is also an experienced international marketer and holds a Master’s in International Marketing with the University of Technology, Sydney and a degree in Bachelor Commerce (Marketing) with the University of New England. She is passionate about making a positive difference in the community and honouring human difference and diversity.